Corporate Strategy

Corporate Strategy will ask you to answer fundamental questions such as "Why are you in business?" and "Why are you in this particular business?". This may appear to be a strange starting point but unless you can answer these type of questions you cannot produce vision statements and mission statements that have any real meaning. Corporate coaching may produce a business plan as a summary document but that is almost incidental.

You have made a variety of choices during your life and have arrived at where you are now.

Are you content with where you are?
Do you know where you are?
Do you know where to go next?
Do you know why you want to go there?
Do you know how to get there?

Strategic thinking is not easy with most people reverting to tactical thinking instead. Adopting a micro-management approach will not answer the challenges you face. You will need to take a step back and look at the big picture, notice where you are performing well, notice what your competitors are doing.

Most attempts at strategic planning fail because the strategic planning models used have been developed by academics and are based on what other businesses have done in the past. The strategies adopted by a manufacturing company twenty years previously are of marginal use to a service provider operating in an era of improved technology and communications.

Unfortunately most corporate executives look on corporate strategy as just another task that must be repeated periodically. The result is either an unprofessional strategy or a strategy that is bound to fail because it does not take account of reality. In the end a lot of strategic planning fails because of incompetence or indifference on the part of those responsible for the strategic plan.

Executive Coaching and Mentoring Ltd - ECAM can provide you with access to highly experienced, practical corporate executives who will review your corporate strategy with you and suggest improvements where necessary.