Missions Statements

Missions Statements are a summary of what the business does and why it exists. The wording is deliberately plural in that most businesses have more than one mission and require more than one statement.

Before the mission statement can be produced the Strategic Vision must be defined. The mission statement must align with the Strategic Vision and explain how the company will move forward to achieve the vision.

Not all parts of the Mission Statement will be made public. Sections dealing with strategies to be adopted, key alliances and technologies to be deployed may well remain confidential. It is important however that the confidential sections of the mission statement receive the same level of thought and planning as all other parts and that they are well known by the relevant personnel.